The scale of China‘s outdoor sports industry will exceed 3 trillion yuan, and portable energy storage products will welcome unprecedented opportunities
Time:2022-11-11
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In the eyes of the energy storage industry, the introduction of this national policy is undoubtedly a great benefit to the development of portable energy storage products in the domestic energy storage industry.
The "Plan" focuses on improving outdoor sports consumption policies in the future. Give play to the role of national sports consumption pilot cities and demonstration cities, and take outdoor sports consumption as an important part of promoting sports consumption. Encourage areas that issue sports consumption vouchers to include outdoor sports consumption in the scope of use. Guide and support all localities to carry out consumption season and consumption month activities that integrate multiple formats of cultural and sports tourism, and create an outdoor sports consumption atmosphere. Encourage all kinds of fitness activities to tilt towards outdoor sports and stimulate the enthusiasm of the masses to participate in outdoor sports.
In addition, the plan also points out that it is necessary to promote the opening of natural resources to outdoor sports, designate reasonable areas in some qualified national parks, nature reserves, natural parks and other nature reserves, and carry out pilot projects for opening natural resources to outdoor sports; Build a spatial layout of the outdoor sports industry of "five districts and three belts". In view of the most popular camping at present, the plan points out that the supply of camping products should be optimized, country parks should be encouraged to provide camping services, and camping bases should be promoted to improve supporting service facilities.
It is understood that by the end of 2021, the number of participants in outdoor sports in China has exceeded 400 million. A large number of outdoor sports projects such as mountaineering, hiking, marathon, cycling, skiing, kayaking, paragliding, orienteering, etc. have flourished in China, and various forms of online and offline products have emerged.
The portable energy storage industry is in the limelight and urgently needs high-quality products
Baker Da Meow‘s family lives in Chengdu, and in addition to kneading bread, one of his hobbies is outdoor camping. In the lonely primeval mountain forest, the tent is brightly lit at night, and friends grill meat, drink, and chat. Big Meow has a 360W mini portable energy storage product for lighting and charging. In his opinion, a low-power portable energy storage product is a rigid need for outdoor camping enthusiasts.
Portable energy storage products, more commonly known as outdoor mobile power supply. This is a small energy storage device that replaces traditional small oil generators, usually with lithium-ion batteries, and can provide stable AC/DC voltage output. The battery capacity of the device is 100Wh-3000Wh, and it is mostly equipped with AC, DC, Type-C, USB, PD and other interfaces, which can support the charging of mobile phones, laptops, drones, refrigerators and other products in mobile power scenarios, and is suitable for outdoor travel, emergency response, medical rescue, outdoor operations and other scenarios.
According to the "China Portable Energy Storage Industry Development Research Report (2021)" released by the China Chemical and Physical Power Industry Association, in 2016, the global shipment of portable energy storage products was only 52,000 units, and reached 4.838 million units in 2021, achieving an increase of more than 90 times in five years.
From the perspective of the sales distribution of portable energy storage products, the United States is the world‘s largest portable energy storage product market due to the population‘s outdoor sports habits, accounting for about 47.3% of the global market in 2021; The Japanese market accounts for about 29.6%, and the two together account for more than 76%.
According to Zhenghao Technology, a domestic portable energy storage product company, in 2022, the sales of its products in Japan and North America will increase by 400%-500% compared with the previous year.
In China, as camping has become a trend in major and medium-sized cities, the market popularity of portable energy storage products has also been increasing in recent years. The industry leader of Tmall 3C digital accessories previously said in an interview with CCTV Finance that outdoor power supply was a very small category three or four years ago, but has developed into a fast-growing emerging track, with a compound annual sales growth rate of more than 300% in the past three years.
It is understood that China is the main producer of portable energy storage products in the world, and in 2020, the output and shipments of Chinese products have accounted for more than 90% of the world. At present, there are more than 20,000 portable energy storage related enterprises in China, and 53.7% of them have been established in the past 5 years, of which from 2019 to 2021, the average growth rate of new portable energy storage registered enterprises will reach 16.3%.
According to industry insiders, portable energy storage devices are mainly composed of batteries, energy storage converters, circuit boards and electronic components, shells, etc. In the industrial chain, the upstream link is battery cell and inverter manufacturers, enterprises have core technical barriers, and the domestic market supply is relatively sufficient. The midstream link is a manufacturer of design, research and development and manufacturing portable energy storage products, and both self-produced and OEM forms are more common in the industry. Downstream are channel and brand operators. The overall cost of the product is more than 50% of the battery cell and inverter. The battery cells are mainly cylindrical lithium iron phosphate cells, emphasizing the number of cycles of the cells.
In terms of the overall performance of the industry, from the perspective of revenue, the top five companies in the industry occupy about 50% of the global market share, of which 4 are Chinese companies, and GoalZero has the largest market share among overseas companies, which is mainly manufactured by domestic Haopeng Technology and Powerway.
In terms of shipments, Huabao Xinneng has the largest market share, with a market share of 16.6% in 2020, followed by Zhenghao Technology, with a market share of 6.3%. In September 2022, Huabao Xinneng landed on the Growth Enterprise Market of the Shenzhen Stock Exchange with an issue price of 237.50 yuan per share and an issue price-to-earnings ratio of 84.60 times. In addition, major domestic manufacturers include Anker Innovation, Panergy Technology and other companies. There are also a large number of digital accessories companies (Yubo, Pinsheng and other mobile power companies) began to take advantage of their own accessories supply to cut into the portable energy storage market and occupy a certain market share.
In the eyes of the industry, the development time of portable energy storage products is relatively short, many enterprises are transformed by battery companies, power supply companies and charging treasure manufacturers based on their technical foundation, the current low-end enterprises small capacity products, more in the way of low-price competition into the market. Product homogenization competition is fierce, product quality and price are uneven.
For example, baker Da Meow told surging news reporters that the product he purchased from a head manufacturer was useless for two or three months after the new product was bought, and when he used it, he found that it could not be charged, so he sent it back to the original factory to replace it again.
It is understood that in the current domestic portable energy storage products, the product penetration rate of 0.5-1 degree of electricity is high, the technology has been relatively mature, and the development trend is miniaturization and lightness. The future demand for products with a power of 1.5-2 degrees is greater, the main problem at present is that the related technology is not fully mature, and higher power also puts forward higher requirements for product safety, and the technical threshold in PCS, cells, power modules and other aspects is higher.
Especially in terms of batteries, in the eyes of the industry, high-capacity cells with a single power of more than 2.8Ah may become the trend of portable energy storage products in the future, compared with low-capacity cells below 2.5Ah, high-capacity cells put forward higher requirements for material systems and product performance, and the screening standards for cell suppliers will be further improved.
According to the China Chemical and Physical Power Industry Association, by 2026, global shipments of portable energy storage products will exceed 30 million units, with a total amount of 88.23 billion yuan.